Ricoh launches the Business of Rugby

13 November 2018

Global technology company Ricoh today launches a new series in its successful The Business of Rugby campaign, delivered in partnership with Premiership Rugby. This year The Business of Rugby will focus on what it really takes for Premiership Rugby clubs to generate lasting success on and off the pitch, with exclusive behind-the-scenes access to the 12 clubs.

A new report and video series made up of four chapters focusing on the four factors that Ricoh believe are essential to developing a winning strategy: people, process, technology and place, will be released throughout the 2018-19 Gallagher Premiership Rugby season. The aim is for each chapter to provide fascinating insights and behind-the-scenes access to the Premiership Rugby clubs.

The first chapter focusing on ‘People’ launches today at Featuring interviews with a number of Directors of Rugby, players and staff, including Bath Rugby’s Chris Cook and Head Performance Analyst Dan Cooper, it explores the importance of creating a strong culture, and how this can generate on-going club success. This chapter also examines how the most decorated Premiership Rugby clubs have achieved success over the years through the longevity of their leaders and their continued investment in young talent through academies.

Visit to view the first chapter of The Business of Rugby report and to watch the video on the importance of culture featuring Chris Cook and Dan Cooper.

To keep up to date on the latest campaign news, follow Ricoh Rugby on @imaginechangeuk.

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