Premiership Rugby today announces a new partnership with Singha Beer, which confirms the premium Thai lager as the new title sponsor of the Premiership Rugby 7s Series and an official partner of Premiership Rugby.
At a formal ceremony in Bangkok the new deal was sealed establishing the Singha Premiership Rugby 7s Series, which will run for the next three years, starting this summer. The Singha Premiership Rugby 7s Series, which will be broadcast live on BT Sport, is the only 7s tournament contested by all 12 Premiership Rugby clubs. The tournament was won last summer by Gloucester Rugby.
Singha Beer will be available at each of the 12 Premiership Rugby Clubs throughout the Aviva Premiership Rugby season and will be prominent throughout the Singha Premiership Rugby 7s Series this summer.
Dominic Hayes, Premiership Rugby's Commercial Director said: "We are delighted to welcome another world-class brand into the Premiership Rugby family. We look forward to developing the Singha Premiership Rugby 7s Series and forging a long term successful partnership. Sevens is one of the fastest growing sports in the world and one year before Rugby 7s returns to the Olympic Games when better to launch a new era of the Premiership Rugby 7s series."
Piti Bhirombhakdi, Managing Director of Singha Corporation Co., Ltd said, "Through this partnership with Premiership Rugby, Singha Corporation aims to further promote the Singha brand throughout the UK . We share similar values – courageous and strong in character and we are confident that this is the beginning of an exciting and successful partnership between Premiership Rugby and Singha for years to come."
Dates and venues for the Singha Premiership Rugby 7s Series will be announced this week.