Bath Rugby have enlisted a new Official Sports Nutrition and Supplement partner going into the 2014/15 season in the form of Kinetica Sports.
Since its launch in 2009, Kinetica has established itself as an innovative leader in the sports nutrition supplement market, offering an extensive range of products that taste good, as well as being developed by a highly skilled group of nutrition experts, and backed by the likes of elite nutritionist, Matt Lovell.
High Performance Manager at Bath Rugby, Allan Ryan, explained why Kinetica is such a good fit for the Club.
"We are always looking for ways to improve, and quite often that improvement comes through the marginal gains we can get in areas such as nutrition and supplementation.
"Kinetica have consistently proven that they produce the best quality, best tasting products in the marketplace that are also highly effective in aiding muscle development and recovery, so we're looking forward to moving forward with them."
Designed to help build sporting physique while increasing stamina and helping aid recovery from gruelling training sessions, Kinetica is renowned for its flavour engineering, application development and nutritional formulation – many of which are Whey Protein based. The Kinetica range focuses on define + shape, power + strength; energy + recovery; health + wellbeing.
Hugo Youngman, brand manager at Kinetica, added: "The progressive plans that Bath Rugby has, whilst maintaining the spirit and tradition of rugby in Bath is a very compelling message. We are excited about the forthcoming blockbuster season and assisting the squad in their goal of being the best rugby union team in Europe."