Fulfilment technology provider Huboo announced as Official eCommerce Partner of Bath Rugby

15 March 2022

  •       Bath-born technology provider Huboo has been revealed as Official eCommerce Partner of Bath Rugby
  •       The multi-year agreement also sees Huboo become the Official Training Wear Partner from the 2022/23 season onwards

Bath Rugby is delighted to announce leading eCommerce fulfilment technology provider Huboo as its Official eCommerce Partner as part of a multi-year agreement.

Leading eCommerce fulfilment technology provider Huboo has been announced as the Official eCommerce Partner of professional rugby team Bath Rugby as part of a multi-year agreement.

Huboo has also now become the eCommerce fulfilment provider for all Bath Rugby clothing and merchandise housed within its online shop, as well as being the club’s official training wear sponsor.

Martin Bysh, who lives in Bath and is CEO and Co-Founder of Huboo, said: “We felt that this was a truly authentic partnership for us, given that we first breathed life into Huboo from a garage in Bath - this is where our roots lie. Bath Rugby is so central to the city and its people and it has a great ethos with a focus on community, teamwork and solidarity, which match our core values.”

Huboo, which is headquartered in Bristol and is currently expanding its scalable model into Europe after significant growth, is a fulfilment technology provider which enables online retailers of all sizes to access a complete end-to-end fulfilment operation within minutes in order to speed up their processes.

Bath Rugby Chief Executive, Tarquin McDonald, said: “We are delighted to announce our partnership with Huboo, an exciting and fast-growing business with deep roots in Bath and the South West.

"Huboo has achieved phenomenal growth in recent years, underpinned by an innovative approach, the adoption of new technologies and a strong customer focus. We align strongly with Huboo’s values and forward-thinking approach, and we are proud to partner with Huboo, its founders and staff.”

The partnership means that Huboo will be well-placed to channel its intuitive technology into boosting Bath Rugby’s retail arm of the business, while streamlining its online orders, advancing its fulfilment credentials and improving the overall customer service experience.

Bath Rugby Chief Operating Officer, Alex Cohen, added: “The exciting new partnership with Huboo represents a fantastic opportunity to see a real exchange in value between the businesses. Not only are we very much looking forward to working with the Huboo team on a sponsorship basis, but we’re delighted to be using them going forward to support us in our retail operation, fulfilling the online orders we receive and really stepping forward our abilities in this area. Huboo is at the forefront of this industry, and we know they are going to make a huge difference to how we look after the fans who use our online shop.”

Paul Dodd, who is Huboo’s Co-Founder and CTO and also lives in Bath, said: “We wanted to show our commitment to Bath Rugby as we feel that the club shares a strong connection with Huboo. There’s a palpable synergy between our trajectories that we simply couldn’t ignore. This includes our ambitious strategic growth plans, which will lead to exciting times ahead for everyone involved.”

For further information on Huboo, visit


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