Bath Rugby support BT Sport's Draw The Line campaign

30 April 2021

Social media has had a transformational impact on how we collectively communicate, not just in sport but in society.

It has dramatically enhanced the opportunities available to us as a club to engage with supporters and has given our players an important platform to share their own stories, opinions, and experiences. It has been instrumental over the past year, giving us the ability to keep connected with our supporters and introduce additional revenue opportunities during an incredibly challenging time. When used correctly, social media can offer an excellent space to share, to inform and to entertain.  

When used incorrectly, however, and with the intention to cause distress, it becomes a very different platform. One that can have significantly detrimental effects on user’s mental health, to devastating consequences. We must take action to stop it. It is the responsibility of all of us to report online abuse, to recognise the person behind the screen, and to treat each other with respect.   

Bath Rugby is fully supportive of the UK Government’s Online Safety Bill including the introduction of regulations to enforce statutory duty of care for social media users.   

As part of BT Sports’ Draw The Line campaign, Bath Rugby will boycott all our social media channels from Friday 30 April at 15:00 to Monday 3 May 23:59, seeking to highlight the growing problem of online abuse and the need to enforce accountability for such behaviour.   

We know our supporters will feel just as strongly about online abuse. It is simply unacceptable. As a club, we will be reviewing our own social media policies and reviewing what more we can do to protect our online community.   

If you or someone you know has experienced abuse of any kind online, please contact your local police force.

For more information on Draw The Line visit bt.com/drawtheline.

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