Bath Rugby and IPL have extended their partnership through the 2014-15 season.
The consultancy and full-service IT company will remain as an Official Partner of Bath Rugby and help the Club develop innovative ways to transform the matchday experience using cutting-edge technology over the coming years.
Ahead of any redevelopment of The Recreation Ground, the Club is keen to draw on IPL's experience of building market-leading customer experiences and mobile apps to build engagement with fans and enhance the experience of watching rugby in Bath.
IPL is a long-term partner of Bath Rugby, having been the main shirt sponsor for two seasons, prior to becoming an Official Partner in 2011. This extension strengthens links between the two organisations as Bath Rugby enters an exciting chapter of its history.
Nick Blofeld, Chief Executive at Bath Rugby commented: "We have enjoyed a long-standing, successful partnership with IPL for over five years now, and we're very pleased to be continuing this for the coming season. We are constantly striving to improve the matchday experience for our supporters, and IPL are just the company to help us achieve this."
Paul Jobbins, CEO at IPL added: "We're delighted to be extending our partnership with Bath Rugby and are excited about the opportunities we have to help them build even stronger links with their supporters. IPL's experience in creating award-winning business services will enable us to enhance the matchday experience for supporters by using technology in truly innovative and exceptional ways."