Bath Rugby and Compeed have seized an opportunity to form a short-term, strategic partnership lasting for the remainder of the 2019/20 season.
Recognising the need to adapt, this innovative partnership marks the first of its kind for both brands offering agility and flexibility when its most needed.
As part of the relationship, Compeed will feature on the back of the Blue, Black and White’s home and away playing jerseys until the close of the 2019/20 campaign. The blister plaster experts will also receive significant digital exposure across Bath Rugby’s owned platforms to support a short-term campaign.
Mark Morrell, Bath Rugby’s Head of Partnerships shared his thanks to Compeed for their enthusiasm and openness to try something different during this unique restart period.
He commented: “Compeed has a long history of supporting athletes with its range of sport specific blister products and we’re delighted to align with such a respected international brand.
"Compeed recognised the value that our flexible marketing platform can offer and we’re looking forward to working with them during this exciting conclusion to the season.”
Speaking about the new partnership, HRA Pharma CEO David Wright said: “We’re incredibly proud to join forces with Bath Rugby as we continue to grow the Compeed brand internationally. I’m well versed in the club’s history and its enviable pedigree on and off the pitch.
"Bath’s commitment to using the power of rugby to deliver high quality opportunities in the local community for the next generation of players and supporters truly resonates with Compeed’s values. Our UK team are very excited by this strategic partnership and we look forward to a successful climax to the end of the season”
The Partnership will go live on Saturday when Bath Rugby face Harlequins at The Stoop in the battle to climb into play-off contention.