First launched in the UK at Tottenham Hotspur Football Club in January, the platform has reached the Gallagher Premiership with Harlequins launching back in May.

Head of Ticketing & Hospitality, Becky Pocock, said: “The new Virtual Venue technology gives a fantastic 360° look and feel of The Rec, providing the position and view from your seat and of your surroundings when making your ticket selection.

“The implementation of Virtual Venue has been an important and passionate project for our Supporter Services team. With 10 out of our 12 Gallagher Premiership home fixtures being sold out last season, providing this new feature will add to the overall supporter experience.”

Bath Rugby's ticketing platform has been upgraded ahead of the 22/23 season, when The Rec will welcome a refreshed coaching team and new player signings.

Chris Gratton, Chief Operating Officer at Ticketmaster Sport, added: “We're very excited to be bringing our 3D Virtual Venue technology to Bath Rugby and allowing a showcase of one of the most unique settings in UK sport.

"This is an iconic stadium with an iconic city backdrop and Virtual Venue really brings to life how this technology can be used to showcase not just a venue and seats but also the unique settings for fans both locally and further afield to enrich their purchase experience.”

For priority access to match tickets from Thursday, purchase a Club Membership.

KEY DATES

Tuesday 19 July
2022/23 Gallagher Premiership fixtures announced.
2022/23 Season Ticket Holder priority window for match tickets.

Thursday 21 July
2022/23 Club Member priority window for match tickets.

Friday 22 July
Priority window for those who purchased match tickets in the 2021/22 season.

Tuesday 26 July
General sale for match tickets.

Bath Rugby launches new Ticketmaster 3D Virtual Venue technology

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