As part of the enhanced agreement, Ricoh UK will be the main sponsor of the hospitality suite in the Savills Stand and the brand will feature in matchday programmes and on Bath Rugby’s official website. Ricoh will also have branding rights to pitchside perimeter boards on matchday and on the big screen.
This follows an existing two-year partnership, in which Ricoh UK has supported the Club with innovative technology solutions to improve player development. Interactive whiteboards, Ricoh projectors and Ricoh printing solutions have all been installed throughout the Club - supporting the presentation of information in a dynamic and interactive way, to improve the communication between coaches and players.
Phil Keoghan, CEO, Ricoh UK said: “We are delighted to further develop our partnership with Bath Rugby. As an official business partner of one of the most established rugby clubs in the world, we hope to inspire other sports clubs and sporting organisations to adapt to a more innovative, modern approach to player development.”
Matt Powell, Business Development Director at Bath Rugby added: “Ricoh UK has provided the Club with technology that has played a key role in our ‘Player First’ strategy. We are therefore excited to continue our partnership with a company that prides itself on supplying innovative and collaborative technologies that can help shape the future of coaching”.