Bath Rugby proud to support Aviva’s #DriveSafer campaign

14 February 2017

Bath Rugby are proud to support Aviva, title sponsor of Premiership Rugby, on their #DriveSafer campaign and help raise awareness of dangerous driving caused by distractions such as mobile phones. This follows on from Aviva’s successful Safer Driving campaign last year.

Bath trio Matt Banahan, Francois Louw and Guy Mercer have recorded a short film to encourage fans to put their mobile phones away and take that extra care when they are behind the wheel.

Guy Mercer said “There’s no excuse for using your phone while driving, it just isn’t worth the risk. Things can change quickly during a rugby game, but they change even faster on the road - especially if you're travelling at speed. Aviva are helping to change the perceptions around texting and calling when driving and I think it can only be a positive thing. Driving can be tedious at times, but the risk is never worth the reward.”

Peter Markey, Brand and Marketing Communications Director for Aviva said, “We’re on a mission to make Britain’s roads as safe as possible and we’re proud that Premiership Rugby and all 12 Aviva Premiership Rugby clubs are helping us to make people wake up to the dangers and take that extra care when they are behind the wheel. Distractions while driving – particularly the use of mobile phones – is still a huge problem in the UK and we believe there’s no excuse for having to pay for other people’s bad driving. For this reason, the Aviva Drive app is free to download and safer drivers save an average of £170 off their Aviva car insurance, so there’s every reason to put your mobile phones away and help make a real difference.”

*The average length of a rugby pitch as defined by World Rugby.

There’s no excuse for using your phone while driving. Aviva, Proud Sponsor of Premiership Rugby, is on a mission to help make Britain’s roads safer. Download the Aviva Drive app to see how safe your driving is. #DriveSafer

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